Building design teams

 I challenge all of my teammates to make data-driven decisions, to question everything and to fail fast.

strategy and planning

Lean iterative teams, proper planning and meeting milestones is the only path to success.

Designing products

Hyper-focused on carefully crafting and ideating high impact products with constant attention feature validation.


The appropriate level of checks and balances to keep design teams honest, aligned to validated business objectives, and on track for success takes careful craft and planning.


User Research

Providing the understanding behind the impact of a products design on the life of the end user.

Persona Modeling

Modeling, summarizing and communicating research about a products end user.

Journey Mapping

Improving customer experience supplemented with research through the perspective of the end user.


Perfecting the journey from concept to market means building and testing functional prototypes to handcraft the best possible pathway to a successful experience.

Usability Testing

Consistently validating and testing prototypes and final product experiences from end-to-end is the most important method of measuring growth.

Product Design

Pixel perfect mobile apps, web apps, web ecosystems, and immersive virtual reality.

  • James is a fantastic designer he is able to grasp complex problems and create elegant solutions quickly.
    Frank Donofrio
    Principle Designer
  • If there's a design problem to solve, James is the guy that gets it done.
    Nathan Smith
    Principle Developer