Building Data Driven Tools

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The Team

User Researcher
Product Design Lead
Engineers
Product Managers
Account Managers

The Problem

Turning raw interviews into structured data sets that provide insight is an archaic process involving multiple tools and crucial data typically get’s lost in the fold.

The Hypothesis

We found that creating customer success maps, and customer journey maps without being linked directly to the data didn’t make sense in enterprise environments. We set out on a quest to link the two processes in order to help enterprise experience design teams yield their data responsibly and affectively.

The Result

Working alongside product managers, and engineers on weekly sprint and release cycles, together we created an amazing enterprise tool that successfully serves experience design teams globally in multiple business sectors, allowing them to constantly make data driven design decisions with their end users as the constant variable.