Process

The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.

Jared Spool

Define the problem.

Everything is stemmed from a business objective, or a user need documented in a feedback loop. Carefully documenting these needs turning them into data sets allows for proper planning and execution to craft a solution.

Business Objectives

Consistently pressure testing the business objectives against user needs leads to a successful product.

User Research

Lean research methods when correctly applied can unearth real data to drive customer focused decisions.

Persona Modeling

Creating the backbone of the story for your customer behind the interface, having every decision mapped back data from user research.

Customer Journey Mapping

Understanding success and painpoints along your customers pathway will allow for precision design decisions.

Plan, craft and align.

Everything is stemmed from a business objective, or a user need documented in a feedback loop. Carefully documenting these needs turning them into data sets allows for proper planning and execution to craft a solution.

Feature Planning and Prioritization

Trends come and go, keeping a product lean and the experience top notch comes with letting things go, and putting your customers first.

Product Roadmapping

Long term and short term road-mapping and forecasting can help to predict future test cases and strategy to implement the bigger picture.

Sprint Planning

Helping executional teams align and rally behind the prioritized features and roadmap from sprint to sprint guarantees hitting product milestones.

Core Design Scrums

Daily repositioning of product strategy to focus on the data of today, always remaining fluid and nimble in the name of the bigger idea.

Data driven design.

Everything is stemmed from a business objective, or a user need documented in a feedback loop. Carefully documenting these needs turning them into data sets allows for proper planning and execution to craft a solution.

Architecture and Flow Diagrams

Creating the mental model to allow for successful delivery of the desired customer story.

Lean - High Fidelity Prototyping

Creating full bore or simple clickable prototypes allows for initial communication all the way through to production ready design.

Usability Testing

Understanding trends, and backing design decisions with actual success metrics. Poking holes in problem areas, and increasing efficiencies. Testing early and often is always recommended.

Production Design

Mobile, retina, wearables, vr, smart televisions, whatever the display the story is the backbone and i'm here to design success.